Lifeline Tasmania in 2017 launched the first in a series of 30-second commercials to help stop
suicide and its devastating impact on the Tasmanian community.

The campaign equips Tasmanians of various ages and backgrounds with the skills needed to
support a friend, neighbour or loved one experiencing personal crisis.

Lifeline Tasmania CEO, Debbie Evans, described the campaign as both innovative and
complimentary to the broader range of suicide prevention services and initiatives.

“Last year, across Australia Lifeline handled around one million interactions via its 13 11 14 crisis
line and online Crisis Support Chat service. As confronting as this statistic may be, the important
thing is that these people sought and received help during their time of need,” Ms Evans said.

“Despite the incredible work being done by community services organisations and the primary
health sector, youth suicide continues to have a devastating impact on families and communities.

“For that reason, we’ve decided to focus the first three messages in our campaign on young
people. It’s about equipping our youth with valuable skills that they’ll carry with them throughout
their life,” said Ms Evans.

Filmed and produced entirely on location in Hobart, more film clips are already planned and will
be tailored to older people experiencing social isolation, the rural community and various minority
groups, including the LGBTI community. 

Ask. Stay & Listen. Get Help!

Lifeline Tasmania’s message is simple:

• If you see someone experiencing personal crisis, ask them directly, “Are you thinking about suicide?” This shows them that you care and encourages them to talk.
• Listen closely and let them express their feelings. Stay with them or find someone else
  reliable to stay with them.
• Call Lifeline on 13 11 14 or dial 000 if life is in danger. And get support for yourself too.

NB: Lifeline’s 24-hour telephone crisis line 13 11 14 is pronounced ‘thirteen eleven fourteen’
As a trusted local charity, Lifeline Tasmania has been saving lives for more than four decades.
We’re combating the increasing prevalence of suicide through our 24/7 crisis support and suicide
prevention services. We believe that Tasmanian lives lost to suicide can be prevented and are
committed to bringing hope to Tasmanians doing it tough, and to ultimately saving lives.

For 24/7 crisis support and suicide prevention services, please call Lifeline on 13 11 14 or visit
www.lifeline.org.au/gethelp